Kontrah Labs is a performance marketing agency that works with premium D2C and ecommerce brands across India. We help brands scale profitably through data-driven advertising, creative testing, and conversion-focused growth strategies.
We're looking for a Paid Media Specialist who can independently manage and optimize Meta and Google Ads accounts while collaborating closely with clients, creatives, and strategy teams. This role is for someone who enjoys solving performance challenges, thrives in fast-paced agency environments, and takes ownership of results
This is not a coordination role. You'll be inside ad accounts every day making decisions that directly impact client growth.
Build, launch, and manage Meta Ads and Google Ads campaigns end-to-end
Manage ecommerce, lead generation, and conversion-focused campaigns
Create scalable account structures across Meta and Google
Set up audiences, placements, bidding strategies, budgets, and creative testing frameworks
Plan and execute testing roadmaps for accounts under management
Monitor account performance daily
Analyze CTR, CPM, CPC, CPA, ROAS, MER, Frequency, Conversion Rate, and other key metrics
Identify winning opportunities and scale them profitably
Diagnose performance drops and recommend corrective actions
Manage budgets efficiently across multiple client accounts
Continuously improve campaign performance through data-backed experimentation
Work closely with designers and content teams to develop high-performing creatives
Translate performance insights into actionable creative briefs
Analyze competitor ads, market trends, and consumer behavior
Identify creative fatigue and recommend fresh testing angles
Understand what makes winning ad creatives work and how to replicate success
This role is client-facing.
Join weekly client review calls
Present campaign performance confidently and clearly
Explain strategies, results, and recommendations without jargon
Respond professionally to client communications
Manage expectations and proactively flag risks or opportunities
Build trust through transparency and data-driven decision making
At Kontrah Labs, AI is part of how we work.
You'll be expected to:
Use ChatGPT, Claude, Gemini, or similar tools daily
Use AI for research, reporting, copywriting, analysis, and ideation
Build prompt workflows that improve efficiency and quality
Use AI creative tools to accelerate testing and production
Stay updated on emerging AI tools and bring useful ideas to the team
If a task can be completed better and faster with AI, we expect you to know how.
2–3 years of hands-on paid media experience
Minimum 2 years of agency-side experience managing multiple client accounts
Proven experience managing Meta Ads and Google Ads accounts independently
Experience handling monthly ad spends across multiple accounts
Strong expertise in Meta Ads Manager
Strong expertise in Google Ads (Search, Shopping, Performance Max)
Understanding of audience strategy, attribution, bidding, scaling, and conversion optimization
Familiarity with GA4, Meta Pixel, Conversion API, and tracking fundamentals
Strong communication and presentation skills
Excellent problem-solving mindset
Strong analytical thinking and decision-making ability
Understanding of ad creatives and creative testing frameworks
Comfortable interpreting data and translating it into action
Good Google Sheets / Excel skills
Active daily user of AI tools such as ChatGPT, Claude, Midjourney, Gemini, Perplexity, or similar
Able to demonstrate real AI workflows used in daily work
Experience working with D2C or ecommerce brands
Experience with Shopify brands
Familiarity with landing page optimization and CRO principles
Exposure to creative strategy and copywriting
Experience managing premium or high-AOV brands
Marketing degrees
Big agency names on your resume
Certifications without practical experience
We're more interested in what you've actually done.
You take ownership instead of waiting for instructions
You're curious and naturally investigate problems
You communicate proactively
You think in systems, not just tasks
You care about details and execution quality
You enjoy learning and improving continuously
Direct ownership of real client accounts
Exposure to premium D2C and ecommerce brands
Direct mentorship from experienced performance marketers
Hands-on experience across strategy, creative, reporting, and client management
Remote-first work environment
Fast growth opportunities as the agency scales
Small team with high ownership and zero politics
