Case Studies
The numbers speak. We just make them louder.
Real Ads Manager screenshots. Real case studies. Real revenue impact.
Consistent ROAS across clients and seasons
Multiple clients. Multiple months. These aren't cherry-picked peak moments.
Avg revenue growth
Peak avg ROAS
Performance scale
Meta specialisation
Case Study 01 · D2C · Beauty & Cosmetics
From SKU concentration to scalable, diversified growth.
A well-known cosmetics brand was stuck — 95% of sales from a few products, couldn't scale beyond ₹2L/month, and a 10% repeat purchase rate. We changed all three.
The Challenge
95% of revenue was concentrated in just a few SKUs — making the brand dangerously dependent on a handful of products.
Every attempt to scale ad spend beyond ₹2L/month caused ROAS to collapse immediately.
Repeat purchase rate was stuck at 10% despite high traffic — customers bought once and never came back.
Our Approach
Activated a full-funnel Meta strategy — segmented campaigns for page visitors, Instagram engagers, and website custom audiences
Introduced DABA (Dynamic Ads for Broad Audience) to drive new product discovery at scale
Used catalog ads and diversified creative formats across TOFU and BOFU
Focused on cross-selling and frequency-based retargeting to broaden the SKU mix
Improved the post-purchase journey to encourage repeat orders
The Results
2×
Ad spend scaled — ₹1L to ₹2L/day
+40%
ROAS increase while expanding SKUs
10→38%
Repeat purchase rate growth
New
SKUs generating consistent revenue
Case Study 02 · D2C · Premium Fashion
Breaking the scaling ceiling without breaking ROAS.
Strong creative. Healthy 3x ROAS. But every time ad spend pushed beyond ₹30K/day, performance collapsed. We rebuilt the system from the ground up.
The Challenge
The brand had strong creative and a healthy ~3x ROAS — the fundamentals were solid.
But every time they pushed spend beyond ₹30K/day, ROAS dropped sharply and unpredictably.
They were stuck at a scaling ceiling — vertical scaling failed and there was no clear path to growth.
Our Approach
Re-structured the entire ad account with a full-funnel strategy from scratch
Allocated ~30% of budget to bottom-funnel to increase conversion frequency — critical for premium SKUs
Introduced a spin-the-wheel popup to collect first-party data and improve retargeting quality
Launched Instant Experience (IX) ads for higher engagement and longer time-on-brand
Shifted from vertical to horizontal scaling — diverse ad sets and audiences in parallel
The Results
3×
Ad spend scaled while holding performance
3→4×+
ROAS improvement sustained consistently
Higher
Repeat purchases via better segmentation
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